When Olympia Entertainment, a division of Illitch Holdings, Inc., which owns the Detroit Red Wings and Detroit Tigers, wanted to bring new life to downtown Detroit, they knew they needed a big idea to help sell their plans. Olympia Entertainment created The District Detroit Preview Center, hiring Zoyes Creative Group and Stratasys Direct Manufacturing to make it happen. To drum up support for the project, a multimedia presentation was conceived with two large 3D printed scale models. One was a new stadium, Little Caesars Arena, and the second was the entire 50-block district surrounding the stadium.
