U.K. Prop Agency 3D Prints Intricate Mini Model Homes for Hermit Crabs in TV Ad
Artem Ltd. (Artem) has almost 30 years’ experience in the film and television industry creating props, effects and sets for global marketing campaigns. Simon Tayler, Artem’s owner, creative director and designer, recently worked with Zoopla, a property website in the UK, to create a unique television advertisement starring hermit crabs with their own mini model home “shells.” Although Tayler and his team certainly had the industry know-how to complete the task, the job was a unique one. The production team wanted the shells to be realistic enough to fool real-life hermit crabs, and they only had one month to do it.
Based on some of the UK’s most popular architectural styles, the model houses were 3D printed with ultimate precision.
“It was clear that it would have been impossible to achieve the level of realism required in such a short time frame with conventional, hand model-making. This was always a job for 3D printing.”
Simon Tayler, Artem Ltd.