Latin-America (Español)
Latin-America (Español)
Case Study

Caso de éxito


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Silgan Plastics

Silgan Plastics es líder en el diseño y la fabricación de botellas, tarros, tubos, tapas y accesorios de plástico para los mercados de alimentos, atención sanitaria, cuidado personal y productos de uso doméstico. Silgan Plastics es una empresa operadora de Silgan Holdings, uno de los principales fabricantes de productos de embalaje para bienes de consumo, con unas ventas netas anuales de 3100 millones de USD en 2010.

Cuando Cargill hizo planes para presentar una versión de su edulcorante natural con cero calorías Truvia que pudiera administrarse a cucharadas, pidió al grupo de servicios de diseño creativo de Silgan Plastics que desarrollara un recipiente innovador. Cargill buscaba un recipiente reciclable rígido de 278 gramos (9.8 onzas) que permitiera a los clientes administrar Truvia a cucharadas o espolvorearlo cómodamente en las cantidades deseadas. El envase debía caber en un estante promedio de tienda de alimentación y ser lo suficientemente distintivo y atractivo como para que los consumidores desearan colocarlo en su mesa o encimera para que se viera bien.

Los diseñadores de Silgan Plastics crearon una serie de diseños de concepto para el envase de Truvia dentro de nuestro software de diseño/ingeniería.

“Los modelos FDM desempeñan un papel fundamental en nuestro proceso de diseño al permitir que los clientes evalúen un modelo tridimensional y eliminar así posibles sorpresas desagradables”.

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