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Giochi Preziosi is an established Italian manufacturer of its own toy brands as well as an exclusive distributor and licenser of major international brands including Disney. Its R&D team has built a strong reputation for its creative design ideas and the ability to innovate in a competitive market.

To push the boundaries of innovation for every toy design, the R&D team leverages several technologies, with additive manufacturing at the forefront. Giochi Preziosi approached Stratasys local partner, Energy Group, to purchase a Stratasys® J750™, a full-color, multi-material 3D printer. With the ability to create hyperrealistic prototypes and print over 500,000 color combinations, the new printer made an immediate impression.

Used predominantly for advanced prototyping, the J750 helps Giochi Preziosi evaluate new toy ideas using true-to-life 3D models, and enables the team to create development samples for internal approval. The R&D team estimates internal approval time has been cut by up to 30%.

To achieve this, the team designs each part via CAD and uses a rendering software to deliver the desired aesthetic style digitally. Once the designs are validated, the final files are uploaded to GrabCAD Print™, allowing the team to best position each part for printing to ensure optimal efficiency during production.
“Aumentamos el rendimiento de las revisiones internas de diseño, alcanzando un resultado muy mejorado para la marca Gormiti.”
Fabrizio Cofini, jefe de proyectos de I+D Giochi Preziosi S.p.A
Giochi Preziosi
“We increased the performance of internal design reviews, reaching a much-improved result for the Gormiti brand,” said Fabrizio Cofini, R&D project manager. “The big advantage of the J750 here is the significantly reduced lead time in developing these prototypes compared to previous methods, but even more importantly, the quality of the product itself. The increased level of detail, vividness of color, as well as the diverse range of materials, allow us to improve the design review, pushing all products to each stage of the approvals process at a higher level of quality.”

“At Giochi Preziosi, we are always looking at ways to innovate to ensure we meet the demands of the highly competitive toy industry,” said Cofini. “The toy industry is constantly in flux as trends and interests change, and the particular concepts and design iterations we have to create need to reflect this. We have been leveraging Stratasys additive manufacturing to meet these needs and accelerate our approvals process and time-to-market. With the addition of the J750 and its unique capabilities, we have been able to expand our offering even further and overhaul less reliable methods of producing toy prototypes and designs.”

Prior to using the J750, the R&D team had trouble accurately repeating the level of color and detail for every individual model. This is particularly relevant when producing prototypes of action figures and dolls. The team would have to hand paint every single model with the required color scheme and detail because previously owned 3D printers could only produce models in a grey base color and with a longer post-processing step. The entire process was time-consuming and costly and offered no flexibility with the inevitable design iterations that would typically arise.

“With this comes the inevitability of human error and the inability to recreate detail and color, one hundred percent of the time. Using the J750, the team is able to create attention-grabbing models using vivid colors and with a previously unattainable accuracy and repeatability. The vibrant models produced using Stratasys 3D printing perfectly represent what we would like the final toys to look like,” he added.

Visión del Futuro

Giochi Preziosi ya está utilizando los modelos producidos con la J750 para mejorar sus stands en las principales ferias internacionales y de juguetes. Según explica Cofini: «Los modelos que creamos ahora con la J750 están tan cerca del producto final que podemos mostrarlos en ferias como adelanto de las novedades de la próxima temporada. Con la última actualización del software GrabCAD Print, la validación de Pantone, consideramos que hay un gran potencial para establecer un proceso de reproducción del color industrial mucho más fácil desde el prototipo hasta la producción final». «Con la J750 hemos visto las posibilidades del prototipado ultrarrealista y que las oportunidades son infinitas. Sus prestaciones ofrecen a nuestros diseñadores libertad ilimitada para dar rienda suelta a su imaginación porque saben que ahora tenemos los medios para dar vida a sus ideas». Cofini concluye: «Gracias a la estrecha colaboración con Energy Group y Stratasys, hemos podido aprender a optimizar completamente el uso de nuestras impresoras 3D para una amplia gama de aplicaciones de diseño. También hemos podido identificar y validar nuevas aplicaciones en las que la fabricación aditiva puede sustituir a los métodos tradicionales. Esto nos ha dado confianza para explorar nuevas ideas creativas e introducir innovaciones en nuestro proceso de diseño sin restricciones».
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