FDM Technology Fast-Tracks Go-To-Market Plans for India Consumer Brand Bajaj Electricals
Bajaj Electricals (Bajaj) is a consumer electrical equipment manufacturer that supplies diversified luminary equipment including lamps, tubes, fans and other household appliances and consumer durables. Based in Mumbai, the company also takes on special engineering projects from developing transmission line towers to investing in die casting, and wind and solar energy.
With growing demand from consumers and high market competition, Bajaj was under constant pressure to innovate in design and catch the attention of potential buyers and investors. It became Bajaj’s foremost priority to accelerate the product development cycle to launch new products earlier and maximize market potential. By adding 3D printing to its design process, Bajaj tackled this priority and quickly reduced its concept-to-retailer product development time from 1.5 years to seven months.
Bajaj designers created this ceiling light housing prototype using FDM technology and ABS thermoplastics.
“FDM technology and ABS thermoplastics have been a great combination for us. They provide us with the efficient solution to help us optimize our design and improve market delivery time by 10 to 15 percent.”
Vinayak Raje, Bajaj Electricals