Sweet Spot

Visual First, founded in 2006 by Carl van de Rijzen, provides visual communication tools using 3D printing and 3D visualization. Visual First uses 3D printing to help clients conceptualize their work and overcome design challenges before committing to costly tooling and production.

The Chocolate Factory, a Dutch candy maker since 1912, produces multiple chocolate products including the Dutch favorite Johnny Doodle. Faced with costly packaging bottlenecks due to lengthy lead times waiting for replacement parts, The Chocolate Factory needed a better solution.


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3D printed replacement machinery parts manufactured in under a week using FDM, compared to over a month using traditional methods.

3D printed replacement machinery parts manufactured in under a week using FDM, compared to over a month using traditional methods.

“Additive manufacturing offers significant opportunities to decrease spare-part inventory, reduce the supply chain and slash costs. The ability to print a spare parts on-demand offers manufacturers a rapid solution that ensures production continuity and, most importantly, help safeguard revenues.”

Carl van de Rijzen, Visual First