Bondy Fiesta manufactures a wide range of toys, including mini toys for the novelty candy market and budget toys. The company licenses well-known brands such as Barbie, Disney and Nickelodeon and exports budget toys around the world.
Bondy Fiesta receives licenses from brands for limited timeframes and therefore must complete product design and development within strict deadlines. Product development delays caused by design errors frequently prevented the company from using the full purchased licensing period. Traditionally, Bondy Fiesta relied on an external company for 3D modeling and prototyping, with each prototype feedback cycle taking two or three weeks. In addition to the inconvenient and time-consuming process, the models were not highly realistic, so design errors were often discovered very late in the mold production phase. This caused serious delays in production and unexpected costs.
Bondy Fiesta selected the Objet Eden260V™ 3D Printer for in-house prototyping. “We surveyed all available brands and compared the materials used, flexibility and resolution,” said Roberto Aguilar Marquez, marketing director, Bondy Fiesta. “It was critical for us that printed models be fully functional so that customers could test and experience our products, including moving parts. In addition to its excellent resolution on the Z axis, the Objet 3D Printer offered models with very high finishing quality and accurate details. This matched the requirements for our small toys.”
Putting 3D models to work at every stage
Bondy Fiesta uses the Objet Eden260V 3D Printer during all stages of product design. “The first project we used the Objet 3D Printer for was a line of small Barbie collection toys, such as a coffee set and a kitchen set,” said Aguilar. “We have the 3D printer in our office, just like our regular ink printers. The operation is very simple, and with the plastic resins we create very realistic models that look, feel and function just like our toys.”
Bondy Fiesta has improved its delivery schedules dramatically, reducing to a single day some processes that previously took up to three weeks. Design errors are now discovered and resolved much earlier in the process, and Aguilar estimates they have decreased by 80 percent.
“It may sound like an overstatement, but the Objet 3D Printer raised us to a new level of quality, both from the product and from the company points of view,” said Aguilar. “We now provide much higher quality products, more innovative designs and faster development. Our licensing companies were surprised at the quality of our development process. They realize that we are capable of handling much more complex orders and have been offered more projects. We’ve reduced design errors by 80 percent and have seen a huge improvement in the predictability of our product development schedules and in the quality we deliver.”