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From furniture and lighting to cosmetic products and packaging, Karim Rashid is a high-profile industrial design firm with an esteemed reputation for communicating a contemporary view of the world through its unique designs.

The firm’s 10 designers use Solid Works 3D software. Until recently, designers relied on outside sources and an internal workshop to create foam models – a process that was time consuming, lacked precision, and ultimately hindered their ability to communicate designs.

The firm’s 10 designers use Solid Works 3D software. Until recently, designers relied on outside sources and an internal workshop to create foam models – a process that was time consuming, lacked precision, and ultimately hindered their ability to communicate designs.

"With a good model, we can remove any ambiguity for clients and expedite the decision making process," Rashid said. "Dimension allows us to narrow in on a design solution much more quickly, and as a result, better serve our clients. The precision of the models Dimension creates is so exact, we are able to present something very real to clients almost immediately — an invaluable communications capability."

Recently the firm completed a new line of kettles and barware for Copco Kettle company that will be sold worldwide through Moma stores, Conran’s and Target. The collection includes 18 new products all designed using Dimension. "We were even able to get the threads on the corkscrew models we designed to work using Dimension," Rashid said.