Download Case Study
Hewlett-Packard, Lucent Technologies, Johnson &
Johnson, and Mattel are just a few of the clients
that have regularly used the services of Rapid Models
and Prototypes, Inc.(RM&P). The company is a fullservice product-development house, model shop and
rapid prototyping service located in Runnemeade,
New Jersey. For 41 years, the company has supplied
model-making services to Fortune 500 and other
high-profile companies.
RM&P creates models with end purposes ranging
from the very serious – such as containing and transporting nuclear waste, to the more frivolous – such
as toy water guns. The company has 17 full- and
part-time employees, which include 8 model makers.
The team includes talented designers, draftspersons,
and model makers. It can handle a specific part of
product development, or it can manage the entire
project from initial thumbnails to drafting, to model
making, prototype creation and testing, and even
small production runs.
“Clients can
give us a file,
a drawing, or
even just
relate their
concept to
us, and we
can create a
model for
them,” says President, Joe Pizzo. “And we can turn
around and do low production runs as well. We can
do that in urethane, acrylic, polystyrene, or rubber.”
We do the full gamut of model and prototype making; we’ve got vacuum formers, lathes, rapid-prototyping and CNC milling machines. We create the
CAD designs for probably 50 percent of our projects,
and the other 50 percent we receive a CAD design
from the client and just build the models and prototypes.
RM&P added fused deposition modeling (FDM) rapid
prototyping to its services a few years ago, and Pizzo
says it has greatly expanded the company’s capabilities. “There are things we’re doing on the RP machine
now that are virtually impossible for a traditional
model maker to do,” he says.“Or if they did, it would
take four times as long to get one-half the quality.
“The reason we added an RP (rapid prototyping) system a few years ago, is that customers were bringing
me rapid prototypes from another RP manufacturer.
They would
ask for a casting of the
parts because
they were
fragile, and
they knew
they would
break.
“When I saw the Stratasys FDM systems demonstrated, and I realized the ABS-plastic models had the
strength I needed to do my own modeling work, not
to mention service bureau work, I jumped at the
chance. We use a lot of ABS in our final products
here, so it’s an advantage to prototype with the same
material.
“Besides having the part durability that I wanted, the
FDM systems offer an environmentally clean process.
Some of the other RP systems out there use chemicals
that are toxic. I don’t want to be anywhere near that
kind of environment. And I’m in New Jersey; they
really hit you with the EPA regulations.”
Subcontracting for the North Pole
A significant portion of RM&P revenues come from
the toy industry, and customers include companies
such as Hasbro, K’nex, Mattel, and Laramie.
On any given day, a visitor to the shop will often see,
in various stages of development, an assortment of
models, such as the toy train, rubber football, or
Star Wars action figures RM&P recently completed.
“Among other things, we’re currently designing the
holiday toy display for the Macy’s Department Store
window,” Pizzo says. “It’s September, and we’ve been
working from 8:00 to 8:00. Christmas only comes on
the 25th.”
One of Laramie Toys’ product lines, well known by
kids, is the Super Soaker line of water guns. RM&P
has designed, modeled, and prototyped some 12
models in this line, which ranges from a pistol that
appears to be something from Star Trek, to a pressurized, pump-action rifle, to various sneak-attack
models, which are designed to look like real cell
phones or cameras but, to the dismay of the unsuspecting, are capable of delivering a good dowsing.
Pizzo recently completed the PowerPack BackPack
model water pistol. The model comprises six components and includes a water-tight body. The components include left- and right-hand sections of the
body; a solid trigger; a decorative, segmented top
piece, which resembles a carrying handle; an endpiece with five pretend revolving barrels; and a pretend dial on the top.
“Some other rapid prototypes can get soft when
exposed to moisture,” says Pizzo, “but with the FDM
system, I constructed a vessel that actually holds
water without absorbing any! That capability was a
real plus.
“These people with the [laser-based RP] system have
a new polymer: They’re saying it’s as good as the
Stratasys ABS parts. They have improved, but I don’t
think they’re as dimensionally stable as the ABS. I
think they still absorb moisture
and they still shrink.
“When we get toy design work,
the client usually gives us a 2-D
drawing. And the majority of the
time, they don’t supply us with
any dimensions, so we’re pretty
much on our own. So our designers will turn that drawing into a
3-D CAD drawing that we then
send to the rapid prototyping system. Toy making is a unique craft. Believe me – not
every CAD draftsperson is able to sit down and
design a toy well. Over the years, we’ve learned a lot
of tricks that make our toy projects go better and
faster without any problems.”
RP System or Machining Center?
Some of the Super Soaker models have ‘carved’
figures, characters, and fancy fake pipes. In the past,
Pizzo says, “a model maker would have taken a
piece of wood and cut it out, shaped it, sculpted it,
take it to a vacuum former and form it. Then he
would shape out a pipe and vacuum form that. After
vacuum forming, he would cut out some sections and
add other pieces. He would maybe epoxy it to the
vacuum-formed part. Five or six components later, he
would have himself an assembly. It would continue
being built up and built up until is was finished. The
FDM system does that all in one setting. It saves me
considerable time and labor costs by eliminating all
those side steps.”
Pizzo likes to think of the RP system as a machining
center, he says. “I’ve said this many times – I really
believe this machine is not so much a prototyping
system as it is a machining center.
Because if I can make two, three,
four different brackets and holding
devices and clamps within the same
mechanism, then I don’t have to put
it on the milling machine, I don’t
have to turn it on a lathe. And I
don’t have to order various raw
materials and hope they arrive on
time and within the right tolerance.
I don’t have to weld or screw components together. I just design it all into one piece. No
matter how difficult a design is, the machine builds it,
no problem – that’s the beauty of it. For two mating components, I even made threads that held up under pressure. With the
FDM system, I’ve made very fine threads that fit together well the first
time.”
Water Soluble Material Automates the Process
This year RM&P retrofit its FDM system with the Stratasys WaterWorks
soluble support system. The system saves users time by letting them
dissolve temporary model-support material in a water-based solution.
Pizzo says that not only does WaterWorks free-up time that model makers
once spent removing support material, but it has affected the way he
designs toys and other products. “We used to design and orient parts,
keeping in mind how we were going to remove the support material from
intricate features or undercuts. Now we don’t even think about that. We
just build the part for the best appearance. I just run the part and drop it
in the solution. Just the other day we built a toy that had complex
internal geometry. After using the soluble process, I didn’t have to clean
up the part at all – I didn’t even have to sand it.”
Besides improving the process, the soluble-support retrofit has helped
RM&P’s bottom line, according to Pizzo. “For quoting a job, I used to
plan time for support removal. Now, because support removal is automatic, I can bid a lower price. So it has made me more competitive
than in the past.” Pizzo says he hasn’t yet done a payback analysis on
the soluble support retrofit, but he estimates payback at about 90 days.
As far as general time savings with the FDM system, Pizzo says he roughly
cut his work in half. “With some longer and some shorter projects, on
average, my jobs used to take eight weeks before we brought the FDM
machine in-house. Now they normally take four weeks, so I’m seeing a
time savings of 50 percent. That means a lot to me.”
Pizzo also says that because the machine operates constantly, it brings in
solid revenues even when the shop is closed. “The machine is making
money for me. It’s working from 8:00 to 8:00 – to 8:00. I doubled production with it – I get 200 percent out of my shop instead of 100 – I think
that’s pretty good.”